Why One Lane Should Never Be Enough for Us Hustlers

In partnership with

Running your own projects is tough.

You’re figuring things out as you go, second-guessing decisions, and doing the work even when no one’s watching.

That’s why I’m always inspired by people building something from the ground up. Watching others test ideas, stay consistent, and make progress—bit by bit—reminds me it’s possible.

It’s not about overnight wins. It’s about showing up, learning fast, and staying consistent.

So I want to start spotlighting others in some stories.

 🌟Founder Spotlight

This week, I’m spotlighting Matteo Lane—a restless creative who turned sketch pads, stand-up stages, and pasta-stained countertops into a multi-million–view phenomenon and, as of April 2025, a bestselling cookbook author.

Matteo cut his teeth as a storyboard artist, drawing scenes that later fueled his vivid comedy routines. When he traded sketchbooks for microphones, his upbringing outside Chicago—art supplies on one side, Sunday family feasts on the other—gave every joke a painterly detail.

Then came lockdown pasta videos: Matteo in a plain kitchen, cracking puns between perfectly al dente noodles. No gloss, no gimmicks—just the wisdom of his Italian-Mexican roots, learned in Umbria, poured into a bowl.

I think multiple streams of income are incredible. This is my king of guy. I jokingly call myself a “full-time side hustler” because I run several projects at once—just like Matteo, who stacks every skill: drawing, singing, cooking, and comedy.

When those videos caught fire, he didn’t coast on clout—he channeled it into Your Pasta Sucks, a hybrid cookbook/memoir released in April 2025. Inside: family recipes, unapologetic pasta critiques, and essays about why dry pasta deserves respect.

Matteo’s live shows blend song and punchline. His podcast, I Never Liked You, dives into stories and candid conversations. His cookbook pairs humor with heritage—each recipe a chapter in his life.

I believe that nurturing all your talents—no matter how different—creates an ecosystem of opportunity. Matteo Lane proves that “sticking to one lane” is overrated. When you stack skills and follow what you love, the side hustle becomes the main event.

You can read the full version of the story here…

A quick word from one of our sponsors…

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🧰 Tool of the Week

When you’re trying to start multiple hustles like Matteo—juggling sketching, stand-up, singing, and cooking—it can get chaotic fast. You need a way to organize and consolidate every project.

NotebookLM doesn’t just collect your files—it turns them into a living, searchable brain trust.

Your scattered docs become a central hub, so you spend less time digging and more time innovating.

This exact shift—streamlining knowledge into instant insights—is what makes NotebookLM a game changer.

NotebookLM is Google’s AI notebook that syncs with Drive, Slides, Docs, PDFs, and more—letting you query your content conversationally or transform it into a custom podcast series.

Here’s what makes it shine:

• Seamless ingestion: Import whole folders or individual files from Drive with one click—no manual uploads.

• Conversational Q&A: Ask follow-ups and refine your queries as if you’re chatting with an expert on your own content.

• Smart organization: Tag sections and create topic-driven databases so your AI assistant knows exactly where to look.

• Podcast generation: Convert any notebook into an audio series, perfect for on-the-go learning or team briefings.

• Google ecosystem integration: Leverage Docs, Sheets, and Slides in one unified interface—no context-switching required.

I think NotebookLM is worth exploring to turn meeting notes into instant whitepapers, extract research highlights for your next pitch, and even produce a podcast summary of reports—without breaking a sweat.

It’s like having an AI research partner who digests everything for you, so you can focus on the big ideas that drive your projects forward.

Organize your hustle for clearer focus.

Upload a few docs to NotebookLM this week and ask your top questions.

Watch as instant insights free up time for your next big idea.

See you next week—keep stacking those wins!