I sold a few domain names recently
(mentioned in last week’s newsletter here: AI Won. I fired my bookkeeper. )
I decided to hire Grokbot to run my domain investing business.
But I’ve been so impressed with how easy it is to use, that I’ve got it doing tons of stuff.
I got it to make a list of the top 30 things we’ve done since I started.
Here’s what my COO (Mac) came up with…

Built a multi-agent “company” (COO, Jenn, Domains, Business Analyzer, Directory Labs, SEO) with clear ownership.
Locked a weekly Monday Solo L10 / EOS pulse off my V/TO + session notes.
Launched an ElevenLabs outbound phone agent (“Brooks Info Collect”) on my Twilio number.
Gave Jenn clean post-call “Call notes” emails instead of noisy auto-summaries.
Wired Google Search Console into a monthly content-gap pipeline (I approve → Claude Code writes).
Ran a full-portfolio GSC pull and got ~15 approve-first article ideas.
Set a No Brain James Beehiiv packet every 10 days (video + short copy + screenshots).
Locked an Upwork fit profile ($100+/hr bias, no crypto, under 30 hrs/week).
Added a weekday Upwork Daily Shortlist (max ~5 picks; I approve before Connects).
Submitted a real proposal from that shortlist.
Wrote living ops docs: BUSINESS-MAP + ABOUT-BROOKS.
Spun up AgentMail on
mail.helpfulanalytics.comwith a weekday sending warm-up.Connected both personal Gmails for AI triage (left Jenn’s inbox alone).
Built an inbox model that fits me: Act + Glance + Do Later + Noise.
Added weekday 7:30 am Primary passes that only ping Needs-you items.
Auto Awaiting Reply stickers + a flag for threads older than 7 days.
Stopped chasing ~2,000 unreads — Primary-only on the real ~70-email working set.
Soft labels, top-level Do Later, and a documented email process.
Created Directory Labs for CPA-state and niche directory research.
Connected Ubersuggest MCP for keyword research.
Built a Gulf Coast Beach Vibes SEO pack: 20 outlined articles + KW notes.
Fixed sitemap cannibalization and replaced 6 conflicting topics with net-new ones.
Built a Helpful Analytics SEO pack with an 18-post backlog (real gaps, not GA4 clones).
Spun up SEO Research & Strategy and handed it GCBV + HA + monthly GSC.
Started a living backlink-submission list under SEO Research.
Added a twice-weekly Open Loops nudge.
Connected Slack for light team kickoffs (kept WhatsApp for humans).
Helped a friend get
magnoliacemetery.comHTTPS working on Netlify.Mapped his unused Hostek/SmarterMail email so he knows what he’s paying for.
Hard gates on everything: no buys, outsider email, or Connects spend unless I say go.
Pretty wild reading the above list, because I had already forgotten some of the items we set up.
And it sets up its own routines really easily.
I’m still a daily Claude Code user (still my daily driver) but I’ve now hired Grokbot to be a part of my team as well.
I see it the same as hiring a new employee for $100/mo. and setting them up with some work to do.
I’ll keep you posted!
Update: I just turned in all financials to my CPA and we’re almost done with 2025 books, so all worked perfectly!
I talked about this last week, but if you missed it, here’s the story….
I’ve been frustrated with the bookkeeping process for my small business for 10+ years.
This has turned into a 3-part series (today is part 3…)
Week 3: AI Won. I fired my bookkeeper.
I officially ended my bookkeeper’s contract last week…

I tried to keep them; I really did.
But I was just too impressed with what I was able to create on my own.
I didn't end it because I don't like them or they did a bad job - they're very nice and do fine work.
I ended it because there was way too much friction in the process, and it's been a thorn in my side for years. And as you know, it’s my goal to erase friction.
This is who I used to register 100% of my domains with — great company!
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All Projects
Other projects I’ll update over time (or provide future updates) include…
Our Local Media Brand Newsletter[sold!]Gulf Coast Beach Vibes [new local media brand]
AI Email Newsletter Project[sold!]Remote Work Email Newsletter Project[sold!]EraseFriction [AI Automation & Software Agency]
Real Estate Investing - Rentals / Flips
TrackItAndSave - a tool for tracking your subscriptions
CleverLayouts (a written and visual report with website feedback)
CreditCardTracking (a tool to help track your credit cards)
Helpful Analytics (dashboard to help make Google Analytics easy to understand)
If I can help your business apply AI and reduce friction, don’t hesitate to reach out.
Until next time!






