Modern Hustlers Don’t Invent, They Observe

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Running your own projects is tough.

You’re figuring things out as you go, second-guessing decisions, and doing the work even when no one’s watching.

That’s why I’m always inspired by people building something from the ground up. Watching others test ideas, stay consistent, and make progress—bit by bit—reminds me it’s possible.

It’s not about overnight wins. It’s about showing up, learning fast, and staying consistent.

So I want to start spotlighting others in some stories.

🌟Founder Spotlight

This week, I’m spotlighting Nikki Seaman—the founder who made olives cool again.

In 2022, she launched Freestyle Snacks: marinated Greek olives in sleek, resealable pouches. No brine. No jars. Just bold flavors you can snack on anywhere.

I took a food tour last year and ended up in an olive oil shop, sampling varieties I didn’t even know existed. Turns out, there’s a whole world behind the olives we see in stores—and Nikki knew it too. She tasted 50+ varieties across six countries before choosing hers.

Before Freestyle, olives were stuck in the pantry aisle, ignored while protein bars and jerky got flashy upgrades. Nikki saw the gap and filled it.

Her background at Bain and Whisps taught her to test, tweak, and move fast. She didn’t guess—she observed. Sometimes that’s all it takes. You don’t have to invent the wheel. Just reinvent how people see it.

You can read the full version of the story here…

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🧰 Tool of the Week

Some of the best ideas come from simply paying attention.

Nikki Seaman didn’t invent olives. She just realized the category was stale—so she rebuilt it for modern life. Bold packaging, liquid-free pouches, snackable flavors. She didn’t add complexity; she removed friction.

Google AI Studio is doing the same for AI development.

For years, building AI agents felt like assembling furniture without instructions—APIs here, prompts there, debugging everywhere. It wasn’t just hard; it was exhausting.

AI Studio flips that.

It lets anyone—from founders to product managers—build AI agents conversationally, with no-code workflows and instant testing. You go from idea to prototype in hours, not months.

Here’s why it’s a standout:

• Fast setup
  Start with natural language—no engineering degree required.

• Test live
  Run your agent, tweak behavior, and see results immediately.

• Deploy anywhere
  Export to websites, apps, or customer service flows without breaking your stack.

• Built-in integrations
  Connect to Google tools, APIs, or external services seamlessly.

• Streamlined for iteration
  Skip the dev cycles. You control the process from concept to launch.

I’m currently using one of AI Studio’s wildest features: real-time collaboration with screen sharing. It lets Gemini view your screen while you work—essentially pairing with an AI co-pilot that can observe, assist, and troubleshoot alongside you.

It’s like brainstorming with a partner who never misses a detail.

Build smarter, not harder.

Spin up your first agent in Google AI Studio this week and run it through a real task.

Watch how fast ideas turn into action when the tech actually keeps up.

See you next week—keep spotting the gaps and filling them!