Most of my newsletters have been written to the hustlers — and my lead magnet is business ideas.

I’m switching gears.

I’m still writing to the builders (hey, you 👋), and I’m still documenting my projects and income streams.

But since AI is a part of my everyday workflow, I want to make sure I’m talking to business owners and they can get value from my emails as well.

And so I adjusted the language on the newsletter homepage.

I’m still building out income streams and documenting, but I want to better share in a way that other business owners can also learn.

That’s also why I switched my lead magnet from 100 business ideas (which I’ll still share) to an AI audit — you’re already on my list, so here’s my rough draft if you’d like to check it out.

On that note, here’s the first “lesson.”

I built 100% of the AI audit using Claude + Claude design.

I brainstormed with Claude on the contents and what would make it good, and then created my brand media kit and built the PDF in Claude design.

note: this previously would have taken me 6-8 hours, but instead probably took me 1 hour of solid work. The product is amazing…

Below is a tool you should use (or something like it) where appropriate — we speak much faster than we type!

Wispr Flow turns your voice into clean, professional text you can send the moment you stop talking. Not rough transcription you have to clean up. Actual polished text — ready for email, Slack, or any app.

Speak the way you think. Go on tangents. Change your mind mid-sentence. Flow strips the filler, fixes the grammar, and gives you text that reads like you spent five minutes writing it.

89% of messages sent with zero edits. Millions of professionals use Flow daily, including teams at OpenAI, Vercel, and Clay. Works on Mac, Windows, and iPhone.

Start flowing free

My YouTube content has slowed.

Part of the reason is that I’m trying to create a workflow that works for me.

I’m all about reducing the friction in processes.

Anything that can shave minutes off and make getting started easier is worth doing.

Example: 2 days ago I sold my large monitor. I sold it because it was like 32” by 12” screen. The aspect ratio is not 16:9 » while it was extremely helpful for work, it was bad when trying to do screen recordings because I had to reshape the recorder to fit my screen at times. So my plan? Replace with a monitor that will work by default.

Reduce the friction! Heck, we even launched an agency brand called Erase Friction — my belief is even in the name 😜😜

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But if you didn’t see my latest series, I’m sharing my views on what’s happening in AI in a relaxed manner.

Check it out here (or the first vid in the series is below).

The program I’m helping build for our state is going really well.

We’ve got 100+ 170+ builders signed up, and we'll launch next week.

I’ve used AI as a junior assistant for many things in my role.

Our entire sponsorship package was created using Claude (we landed a $7.5k sponsor with it!)

We’re using AimFox to help us automate LinkedIn connections.

I used Manus [here are some free credits if you want to test] as a personal assistant to help me research strategic lists for us to outreach to, make some of our media, etc.

My worklife is augmented and is a solid mix of AI and analog actions.

Other projects I’ll update over time (or provide future updates) include…

Until next time!

Don’t just think outside the box — keep destroying that box 😉