Don’t Force the Plan—Rewrite It

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Running your own projects is tough.

You’re figuring things out as you go, second-guessing decisions, and doing the work even when no one’s watching.

That’s why I’m always inspired by people building something from the ground up. Watching others test ideas, stay consistent, and make progress—bit by bit—reminds me it’s possible.

It’s not about overnight wins. It’s about showing up, learning fast, and staying consistent.

So I want to start spotlighting others in some stories.

🌟Founder Spotlight

Jack Schrupp didn’t launch Drink Wholesome with startup dreams. He just wanted a protein powder that didn’t make him feel like garbage.

As a collegiate skier, every shake left him bloated and sick. So he started mixing his own in his kitchen—egg whites, oats, no gums, no junk. It worked. His stomach calmed down. The routine stuck.

He was still teaching French in New Jersey when he scraped together $20K of savings to produce his first batch. That was 2020. His whole plan? Sell at races and in-person events.

Then COVID hit.

Instead of forcing a broken plan, Jack scrapped it. Built a site himself. Started selling online. Later, when egg prices spiked, he added vegan and collagen options. When demand grew, he brought on his sister as CMO.

I find that pretty motivating. I go through these intense waves of health regimens—and when they crash, I usually crash with them. Jack’s story is a reminder that the pivot is the plan.

You don’t have to stick with the version that isn’t working.

Throw it out. Start again. Make something that fits now. That’s how progress happens—one honest reset at a time.

You can read the full version of the story here…

A quick word from one of our sponsors…

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🧰 Tool of the Week

Jack reminded me that the first version is rarely the one that works. Sometimes you launch, pivot, rebuild, and only then find the rhythm.

Make was clearly built with that in mind.

This tool is intense. You can automate wild, multi-step workflows that would normally take a full-time operator to run. I’m talking: label an email, send a custom reply, update Airtable, ping Slack, and loop it back through ChatGPT.

All from one visual dashboard.

No coding. No waiting. Just logic, links, and momentum.

Here’s why it’s worth learning—even if it feels overwhelming at first:

• Built Like a Brain
  Use triggers, filters, and branching logic to build automations that think—like “if this, then that” on steroids.

• Connects to Nearly Everything
  From Gmail to Google Sheets, Stripe to Slack, even raw APIs—if you use it, Make probably supports it.

• Handles What Breaks
  With error handling and retries built in, your workflows don’t collapse on the first hiccup. They recover and keep moving.

• Test As You Go
  Run each step live, inspect the data flow, and tweak without breaking the whole thing. Debugging actually feels... manageable.

• Visual and Logical
  It’s like drawing your ideas with wires. You can literally see your business logic take shape—and then run itself.

You don’t need a perfect system. You need a flexible one.

Make is how you rewrite the plan while you’re executing it. Start building—even if version one doesn’t stick.

Start messy. Wire it together. Let it run.

Test out a simple Make scenario this week—automate a follow-up email, update a spreadsheet, or ping yourself reminders.

See how powerful it feels to offload the boring stuff and keep the momentum flowing!

See you next week—keep creating systems that work while you sleep.